As a side note, with 1.02 that I just installed, I have nothing but click tracking on and impressions are increasing... so... does that check box increase impressions? If I uncheck it, does it stop impressions from increasing? Is click tracking purly for text and banner ads? (because I see nothing for html/php code... I understand why, though).
What is the option of "Log every ad location view"? Does that combine all ads into one total per location? Is the impression column per ad not needed? I cannot see any difference in impressions with it checked or unchecked and nothing new in the "location" ad review or in the manage ad section...
I must be missing something easy.
Many of these questions I could probably answer myself if I felt like breaking something, but it is close to bed time and I need the server up for the next 8 hours.