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Author Topic: Ad strategy question  (Read 2211 times)

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Offline rickk

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Ad strategy question
« on: December 26, 2014, 05:48:55 pm »
Hey all, happy holidays.
I am about to go live with ads next week and realized I haven't put as lot of thought into this. I guess I'd like to know what the avg type of ad is being used and what size are the ads.  I am guessing banners are the most popular and I played around with sizes and it seems maybe 100px high and am not sure what the normal offering is, width wise.  250, 400, 500, full width?  Do you charge more for each size? Are headers and footers the "golden spots" and do you charge more for them?  I don't want to use side panel ads because it will screw up one of my themes that I really like, so instead I figure not using the sides.
Do most advertisers supply their own banners to your size requirements or do some of you put the banners together for them?
I see that the "how to" thread says you can do multiple ads in the same spot or row.  How does that work for you all (and how do you do the multiples per spot/row?) ?

Thanks in advance
Rick

Offline SMFHacks

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Re: Ad strategy question
« Reply #1 on: December 26, 2014, 06:04:55 pm »
My ad spots I like our either overall header you can  charge more of that area using a long ad. Or have multiple ad spots in that area.

Other key places would be the bottom of the topic/post page. Or inside the first post/message.

If using adsense check out this on recommand ad units
https://support.google.com/adsense/answer/17955?hl=en
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Offline rickk

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Re: Ad strategy question
« Reply #2 on: December 26, 2014, 06:11:12 pm »
Thanks for the reply. 
I will not be charging much per month for the ads mainly because I just want to cover the cost of the hosting and the special software I use (Ad Pro plus others).  Each advertiser will cover my yearly costs at a very cheap price to them.  Enough advertisers and I can make enough to plan for the future.
What percentage increase do you charge more for the headers and footers vs inside topics and such?
Do you do all the placement or let them somehow do this?  I see that you can place a "this spot for rent" ads in the areas available, not sure what they would do to grab a spot. Do you offer a template that shows all the ad placement spots that can be sent out?
« Last Edit: December 26, 2014, 06:14:07 pm by rickk »

Offline SMFHacks

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Re: Ad strategy question
« Reply #3 on: December 26, 2014, 06:16:19 pm »
Headers would be 50% more since it is on every page
Footers would be less. Than headers/topics

What I also suggest look at some competitors if they have advertising programs and charge for adspace is see what they are doing it and adapt something that might work for your site.
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Offline rickk

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Re: Ad strategy question
« Reply #4 on: December 26, 2014, 06:22:30 pm »
Will do, thanks bud.

 

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